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WebMD's 'Military Families' Supports Joining Forces Initiative

WebMD Partners With Michelle Obama/Jill Biden Effort, Launches Site for Military Families

By Daniel J. DeNoon
WebMD Health News

Reviewed By Laura J. Martin, MD

April 12, 2011 -- WebMD is partnering with the White House on a new initiative to help support military members and their families.

The initiative, called "Joining Forces," was announced Tuesday by first lady Michelle Obama and Jill Biden.

The Obama/Biden effort calls for all sectors of American society to give service members and their families all the support they need.

For the partnership, WebMD has created a destination that features health and wellness information specific to the needs of service members and their families. In addition, WebMD's Medscape site for doctors soon will provide resources for medical professionals helping military families.

"We are aware of and care about the unique health and well-being challenges of military service members and their families," Wayne T. Gattinella, CEO and president of WebMD, says in a news release. "We are committed to sharing our expertise and leveraging our platforms for the public and health care professionals to provide trusted, timely, and accessible resources to help."

The goal of the initiative is to educate everyone, from citizens to businesses and nonprofits, about the challenges that military families face and encourage them to take action. Obama and Biden will travel across the country after the launch to bring attention to the initiative and highlight people who are supporting these efforts.

SOURCES:

Michelle Obama and Jill Biden, news conference webcast.

News release, WebMD.

© 2011 WebMD, LLC. All rights reserved.



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